Cookie Policy
A short, honest account of the small files our website uses — what they're for, and how to say no to the ones that are optional.
Last updated: 6 October 2026
Cookies and similar technologies
This policy explains how Evie Willow Limited uses cookies and similar technologies in connection with our website. Cookies are small text files stored on your device. Other technologies, including pixels, tags and browser storage, can collect information about how you use a website.
These technologies can support security, remember your choices and help us understand your visits. Some can connect browsing activity with information you provide when you contact us.
Cookie purposes and consent
Strictly necessary
These support website security and essential functions, including remembering cookie choices. They do not require consent where their use meets the applicable legal exception.
Analytics and visitor tracking
HubSpot tracking cookies recognise your browser and record visits and sessions. This tracking can be connected to an identifiable enquiry record, so it is not limited to anonymous, aggregate statistics. Our policy is to obtain your consent for this optional tracking.
Optional features and advertising
Features such as live chat, embedded content and advertising tools may use additional cookies if enabled. Their consent requirements depend on their purpose and configuration. Advertising and profiling technologies require consent.
UK law provides a limited exception for technologies used solely to produce aggregate statistics to improve a website, subject to safeguards and a simple, free way to object. That exception does not cover tracking or profiling individual visitors. We do not treat CRM-linked HubSpot visitor tracking as exempt statistical activity.
HubSpot and your enquiries
Our website uses HubSpot for website hosting and enquiry management. Where you allow tracking cookies, HubSpot can record your page visits and recognise your browser when you return.
If you submit a form, HubSpot may associate earlier browsing activity from that browser with your contact record. Clicking a tracked link in a HubSpot marketing email can also associate visits with an existing record, where tracking is allowed. This means your browsing information may become linked to the details you provide, rather than remaining anonymous.
Rejecting optional tracking cookies does not prevent you from submitting a HubSpot enquiry form. Handling your enquiry and choosing whether to receive newsletters are separate from consenting to website tracking. Please read our Privacy Policy and the information provided with each form for details about how we handle personal information.
HubSpot cookies
The following are cookies that HubSpot may use, depending on the features and consent settings enabled on the website. The lifetimes below are HubSpot's documented lifetimes, not the retention periods for information held in an enquiry record.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| __cf_bm | Cloudflare, for HubSpot | Bot protection | 30 minutes | Security |
| __cfruid / __cfuvid | Cloudflare, for HubSpot | Rate limiting and website security | End of session | Security |
| __hs_opt_out | HubSpot | Remembers a cookie opt-out choice | Six months | Consent management |
| __hs_do_not_track | HubSpot | Prevents the tracking code from sending information to HubSpot | Six months | Consent management |
| __hs_initial_opt_in | HubSpot | Controls repeated display of the consent banner in strict mode | Seven days | Consent management |
| __hs_cookie_cat_pref | HubSpot | Records your consent choices by category | Six months | Consent management |
| hubspotutk | HubSpot | Recognises your browser; passed with form submissions and used to deduplicate contact records | Six months | Optional analytics and visitor tracking |
| __hstc | HubSpot | Records visitor identifiers, visit timestamps and session numbers | Six months | Optional analytics and visitor tracking |
| __hssc | HubSpot | Tracks the current session and page-view count | 30 minutes | Optional analytics and visitor tracking |
| __hssrc | HubSpot | Determines whether a new browser session has started | End of session | Optional analytics and visitor tracking |
| messagesUtk | HubSpot | Recognises a returning chat visitor and supports conversation history, if chat is enabled | Six months | Chat functionality; consent treatment depends on configuration |
Google Tag Manager manages tags and does not, by itself, establish which analytics or advertising cookies are in use. Cookies from tags deployed through it depend on the services and settings enabled.
Your choices
You can accept or reject optional tracking through the website's cookie consent controls when presented. Consent for optional tracking must be an active choice; continuing to browse is not consent.
You have the right to withdraw consent at any time. You can also remove stored cookies through your browser's privacy settings. Removing a cookie does not, by itself, delete information already held in our systems or unsubscribe you from newsletters. Please contact us about information collected through tracking or about changing your communication preferences.
Browser controls are an additional way to manage stored data, rather than a substitute for the website's consent controls. Blocking all cookies may affect features that depend on essential cookies.
Third-party services
Links to Instagram, Pinterest and Facebook take you to separate services with their own privacy practices. Embedded content and manually added scripts can also involve third-party technologies. A HubSpot consent banner does not automatically control every third-party script.
For more information about HubSpot's cookies, see HubSpot's visitor cookie information. Details of how personal information is handled, including service providers, retention and any international transfers, belong in our Privacy Policy.
Changes to this policy
We review this policy when our website technologies or their purposes change. The date above shows when the wording was last updated.
Contact us
If you have questions about cookies, your choices or personal information collected through our website, please email sales@eviewillow.com.
Questions about cookies or your information?
Please get in touch if you would like to discuss your cookie choices or how we handle your personal information.